Jalem Getz founder of fast-growing eCommerce startup Wantable and Kelly Fitzsimmons, founder of Harqen will talk about how we establish a culture of failing forward in Milwaukee's startup community. The conversation will be moderated by Alison Bauter reporter from The Milwaukee Business Journal. About Kelly Fitzsimmons - E. Kelly Fitzsimmons is a well-known serial tech entrepreneur who has founded, led and sold several technology startups. Currently, she is the co-founder and director of HarQen, named one of Gartner’s 2013 Cool Vendors in Unified Communications and Network Systems and Services, and co-founder of the Hypervoice Consortium. Prior to launching HarQen, she founded an information security firm, Sun Tzu Security, in 1996 at the age of 25. She merged that company with Neohapsis in 2003 and then led the new combined company as CEO through 2006. In 2014, Cisco acquired Neohapsis to enhance their information security offerings. In 2011, she was awarded the Silvertip PwC Entrepreneurship Award honoring the fastest-growing company within the Angel Capital Association portfolio. In 2013, Speech Technology magazine honored her with the Luminary Award. She is a regular contributor to Information Week and blogs Inc. magazine. Recently, several of her Inc. posts were published in Been There, Run That, an anthology curated by Kay Koplovitz. Kay Koplovitz is the founder of USA Network and chairman of Springboard Enterprises, a venture accelerator for women-led businesses, of which Kelly is a proud alumna (’08). She completed her undergraduate studies at the University of Rochester and holds a master’s degree from Harvard University. About Jalem Getz - I am the President and founder of Wantable, Inc, a personalized ecommerce company focused on womens beauty products. Our goal at Wantable is to develop a deep relationship with our customers and offer them a platform for discovery. Because each customer is unique, Wantable dynamically adjusts the product assortment for each user. Gone are the things customers don't want; gone are the walks down the aisles of products for other people. Prior to Wantable, Inc, I founded BUYSEASONS, Inc. in 1999 and served as President and CEO until December, 2010. BUYSEASONS is the largest retailer and supplier of costumes and party supplies on the Internet. Prior to starting BUYSEASONS in 1999, I co-founded specialty retail company GMI in 1995 at age 22. During my tenure, GMI became one of Wisconsin’s fastest growing companies, and the largest seasonal retailer in Milwaukee, before I sold my interest to my business partner Jon Majdoch in 2000. GMI is still in business and successful today, a testament to our commitment to building self-sustaining organizations.