Claudia Röschmann

Greater San Marcos, TX

Professor + Associate Director for Entrepreneurship, Texas State University. Owner, ROESCHMANNdesign. Claudia Röschmann is a Professor in the Communication Design program in the School of Art and Design; Associate Director for Entrepreneurship in the Materials Applications Research Center (MARC); Adjunct Doctoral faculty in the Materials Science, Engineering and Commercialization program, and Honorary Professor of International Studies at Texas State University. She was head of the Communication Design program from 2014 to 2020, and as graduate advisor directed the MFA program, a non-traditional low residency program that utilizes emerging technologies to support digitally engaged learning, from 2010 to 2020. She brings 20+ years of international design experience and strategic entrepreneurial thinking to the university where she teaches typography, conceptual strategies, editorial and typeface design, as well as entrepreneurship. In her new role as part of innovation and entrepreneurship efforts on campus she runs virtual Entrepreneur Boot Camps, and leads community efforts in the San Marcos and Round Rock areas. She gets very excited about international and cross-disciplinary projects, and speaks at conferences about typography, design thinking and digitally engaged learning. Originally from Germany, she moved to New York in the 90s to work for Vignelli Associates before moving to Austin with her husband, where she runs ROESCHMANNdesign, a design studio focused on brand experiences for non-profit clients. She holds a BFA and MA from the Hochschule für Künste, Bremen, and an MFA from Texas State University.