Melinda Sigal

Fairfax County, VA

ABOUT MELINDA SIGAL * Goes beyond marketing & business development as a highly motivated, performance-driven strategic integrated marketing & sales solutions leader, with a proven track record in traditional & digital integrated marketing and business development * Multiple disciplinary acumen for clients, agencies, non-profits/associations, media and vendors * Dedicated ability to cultivate & manage emerging & existing business initiatives in start-ups & established environments, taking organizations to next level * Classically trained, 4P marketer (product, price, place and promotion), growth-hacker, insightful rainmaker and innovator, who is creative, analytical, and strategic * Ability to strategically, plan, develop & execute inventive marketing campaigns that foster lead generation and increase sales * Visionary talent - inventiveness to integrate market trends, research, business data and product attributes into messaging and programming (the story and how to tell it) that drives demand by connecting and engaging with customers * Develop & manage comprehensive traditional and digital sales, marketing, branding, promotions, communications and public relations programs * Rare visual intelligence with a “good eye” toward keen aesthetics, strong empathy, a user-centered mentality and brand identity * A consultative team-driven leader with servant & collaborative teambuilding, mentoring, training, recruiting skills, with the ability to motivate individuals to deliver at peak performance, improving efficiency and effectiveness and positively impacting revenue by setting priorities and inspiring team to “do great things” * Connection matchmaker and avid networker, adept at building professional and business relationships – knowing interests, skillsets, needs, and then guiding companies and individuals to achieve their objectives and make great things happen ABOUT THE SALES & MARKETING CONNECTION Founded by Melinda Sigal in 1991, The Sales and Marketing Connection (S&MC) offers full-service traditional and digital integrated marketing and business development across multiple business sectors, B2B and B2C. S&MC’s expertise includes over 30+ years of demonstrated leadership and business building skills developing and managing marketing and sales programs for top Fortune 500 high profile brands and companies including Fox, NBC, Disney, Universal, Chevrolet, Saab, Dodge, Cadillac, General Motors, Nestle, Kraft, Dannon, Heinz, Procter & Gamble, Dial, Scott Paper, Clorox, Hunt Wesson, Hormel, KalKan/Uncle Ben’s. Melinda has held executive posts on the agency, vendor and corporate sides with News America Marketing, Wishoo, Chancellor Marketing Group, Ryan Partnership, Mars Advertising, International Beauty Design, Xytronyx, Neutrogena, Redken, Vidal Sassoon, Bestfoods, Warner-Lambert, Timex, Tremco, Lang Fisher & Stashower Advertising, and Beefsteak Charlies. Over the past 10-15 years, Melinda and S&MC have been focusing on local associations, non-profits, small to mid-sized blue chip companies, start-ups and entrepreneurial businesses – some of our clients have included: Salvation Army, Alexandria Citadel (pro bono), National Association of Retail Collection Attorneys (NARCA), Association of Integrated Marketing, Formerly Promotion Marketing Association (PMA), International Association of Business Communicators (IABC), American Marketing Association (AMA), National Association of Women Business, Owners (NAWBO), Safe Shore, DC Children’s Advocacy (pro bono), Federation of State Boards of Physical Therapy (FSBPT), International Network of Physiotherapy Regulatory Authorities (INPTRA), The People’s School of Music, Doorways for Women and Families (pro bono), Friend2Friend (not for profit focusing on loneliness), Alexandria Colonial Tours, Alexandria Living Legends, Central Michigan University (CMU), Hollin Hall, Shark Lori Greiner/For Your Easy Only, Duke Street Speedy Lube, Incidr, SOS Products, Klick Sports, Zen Integrated Marketing and more. S&MC’S SWEET SPOT S&MC has been a pioneer in integrating corporate marketing with innovation, emerging technology and communications channels for over three decades. As a “Thought Leader, Marketing Influencer, Storyteller and Rainmaker,” S&MC applies original marketing with instinctive sales strategies and tactics to engage and move our clients' potential customers to action, by identifying and shaping purchasing behaviors and decisions. S&MC is multi-disciplinary, polymorphous and media agnostic … we are versatile and unbiased (not driven by media and commissions). We can implement your brand message in both traditional advertising and digital ... whatever it takes! We start with a holistic approach by gaining an understanding of your business, your customers and the communities where they live. We spin everything around to look at things from different angles and vantage points. Then we create relevance at every important customer touch point and connection. So everything you’ve invested in works together in one happy and harmonic inter-related dynamic. We provide some of these services through a combination of in-house capabilities and through the capabilities of our business partners, specialized service providers. They come from a wide range of backgrounds that will be leveraged for client success if needed. After reviewing the parameters of what you want to accomplish – or in what order you want to proceed, S&MC will come back to you with a final recommendation including agreed projects/phases, work to be performed and quotes to accomplish total project. We will keep in mind your desire to combine quality work, with economical execution and on-time delivery. S&MC is engaged by organizations that need help with the changing marketing & sales landscape, and need to pivot or update their digital and traditional marketing & sales strategies, personal or corporate branding, value proposition, social media, marketing communications/PR, content marketing - or just need help with project management. Especially now – S&MC can help companies plan for the new “norm” in these times of uncertainty, while the COVID19 pandemic is creating a shift in the preferences and expectations of individuals - as leaders, employers, staff and customers. These shifts and their impact on how we live, work and use technology will emerge more clearly over the coming months. S&MC can strategically help businesses reinvent themselves and evolve by realizing a better insight and foresight to succeed. S&MC builds strategic action plans that relaunch businesses and rebuild pipelines, by supporting our clients with a stronger sense of what makes business more resilient, productive and uncomplicated to deliver to customers. The aftermath of this pandemic will also provide an opportunity to learn from a plethora of social innovations and experiments, ranging from working from home to large-scale surveillance. With this will come an understanding of which innovations, if adopted permanently, might provide substantial uplift to economic and social welfare—versus which would ultimately inhibit the broader betterment of society, even helpful halting or limiting the spread of the virus.