In a world where dreams are crushed, souls are forgotten, and rust never sleeps, Josh Zepess (the Identity Archaeologist) is on a mission to ensure talented solopreneurs turn every business first impression into a second impression (where the sale happens!) by raising their ROC - Return on Conversation - so they can profit more without grinding more. After decades on the corporate farm as a shy, introverted engineer, he realized that the cubicle could no longer contain him. So he escaped. It was a rocky road through entrepreneurship in the financial and gym industries until he finally stopped ignoring his genius. Now he plays in it, profitably, every day. When he's not digging for business gold, he flies airplanes, brews beer, runs long-distance obstacle course races, and creates literary masterpieces.